3 "D"s to Dive Into Event Strategy: The ABCs of Event Strategy

Category: Event CompanyPublished on 2015 Aug, 05

In this installment of The ABCs of Event Strategy, we examine the letter D. Thoughtful and meaningful decision-making provides the opportunity for you to dive into event strategy. This means you can transform your business events from more than a good time into a strategic business tool.


The anticipated decorum for your business event begins with your pre-event communication. For example, think about your invitations - the style, language, and tone of your invitations. Also, in order to match the decorum with the occasion, the event objective needs to be explored early in the pre-event planning period.

Related to another term here, the decorum is displayed through the design of the event. This also includes decorations, any event entertainment or event activities, and the conduct of the host. The pace and the tone of the event is determined and visible cues are modeled for the guests.


Event design includes the overall program and flow of your event as well as the finer details for your business event. Your event design is indeed strategic. Making choices for your business event based on reasoned business decisions and not emotions ensures that your event can be more than a good time.

The possibilities are endless for your event design. Again, your design is dictated by the event objective. This is the reason that events can be held over and over again because a different aspect can be featured with each new event. The design of the event factors heavily into how well your event is received.


A debriefing takes place after an event has occurred. Because a significant amount of time and energy is used to execute an event, this post-event activity tends to be overlooked. Valuable information can be gained by taking the time to evaluate, re-strategize, and to plan for the future. Any challenges and successes need to be discussed in order to inform whether an event was worth the time, money, and effort used.

Dive into event strategy with these key considerations for your next business event: 1/ Decorum, 2/ Design, and 3/ Debriefing. Employing one or more of these concepts into your next business event will turn your event into more than a good time.

If you are an ambitious and savvy small business owner or high-level professional who generates your own leads and relies on the quality of your professional relationships for your business growth, reserve a complimentary, 30-minute Discovery Session today! From Aimee Wilson, Chief Event Strategist helping you leverage your business savvy.